Foodstirs is disrupting the baking aisle and leading the 'clean baking revolution'

"That's the beauty of the modern. You have that real connection. I think that's why you're seeing legacy brands start to die out because they can't naturally get that one-on-one connection with the consumer."

—Sarah Michelle Gellar, Foodstirs

Part 1: Foodstirs, the modern bakery 

Highlights:

• The story behind Foodstirs.
• How baking brings families together and integrates learning in a fun way. 

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Part 2: Go to the source

Highlights:

• How superpremium ingredients such as biodynamic cane sugar make a world of a difference. 

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Part 3: Disrupting the baking aisle 

Highlights:

• Marketing strategies that have helped Foodstirs get the word out.
• Disruptive product design that "pops off the shelf" is a key component to Foodstirs' success. 

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Part 4: Tips from the top

Highlights:

• Quality assurance when scaling and using a co-packer. 
• Social media strategies and using influencers to promote products.

 

This session—Tips from the Top, Advice from Industry Pioneers—was recorded at Natural Products Expo West 2017.