Defining mom 3.0: strategies for brands to relate to millennial moms

"It is millennial moms' pain points that are changing the food industry and, it is the brands that recognize these pain points that are going to win." –Katherine Winch, The Mom Complex

Part 1: Why brands are missing the mark 

 

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Part 2: The mask of motherhood 

 

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Part 3: Times have officially changed

 

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Part 4: Top five pain points of millennial moms

 

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Part 5: How brands can "speak her language" 

 

This session–The Healthy Heroes, How Millennial Moms are Changing the Food Industry–was recorded at Natural Products Expo West 2017. Click download below to access the presentation slides.