Can supplement companies control their brand in the “world’s biggest mall”?
Amazon is not the 500-pound gorilla.
It’s an army of incredibly stealthy 50-pound gorillas with ninja skills working in the world’s largest shopping mall—a mall packed with a multitude of individual stores, except the shoppers don’t always know they are in a different store because they walked through the same set of doors marked “Amazon” to get there.
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