Tuesday, April 26, 2016

Letter From NBJ: Navigating By Numbers

It might be nice to say a fresh breeze has supplement makers trimming their sales for a steadier course across the all too choppy waters of public perception and media misdirection. It’d be nice to say that reforms and pushing self-regulation past lip service will steady that new course.

But the truth is the supplement industry remains a rather random flotilla of ships, boats and skiffs, and many are navigating without a compass to ports unknown.

The problem, many insiders agree, is a matter of numbers.

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