Strategically partnering with celebrity influencers can bring an 'organic approach' to marketing

"When you have an influencer who really cares what they are promoting and they are passionate about it, I think consumers are smart now, they understand and they believe." 

—January Neal, New World Agency

Part 1: A real-life ambassador 

Highlights:

• The benefits of partnering with a celebrity influencer and what to look for to find the right one. 

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Part 2: An organic approach

Highlights:

• Determining your niche and finding affinities between your brand and celebrity influencers. 
• How to have a more "organic approach" to marketing. 

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Part 3: A day in the life of John Salley 

Highlights:

• What does a day in the life of John Salley look like? 
• Specific things celebrities can do to endorse and work with brands.

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Part 4: Questions and answers 

Highlights:

• How to find an influencer who is best aligned with a brand's message. 
• How to work with a celebrity if you don't have a large budget for marketing.
• What to look for in a public relations firm. 

 

This session—Engaging the In-Crowd, Finding the Right Celebrity Advocates—was recorded at Natural Product Expo West 2017.