Stonyfield enters the (dating) market—and it's 'udderly terrific'

I’ve got a content marketing crush: This witty, unique post from Stonyfield taps into our innate desire to connect on a deeper level with the companies we purchase from or invest in. After all, don’t we like our food brands like we like our potential life partners—authentic, transparent, passionate and committed … to a greater cause?

This comes on the heels of the recent announcement that Danone would sell Stonyfield to close on its purchase of WhiteWave. Danone may have been in hot pursuit of Colorado-based WhiteWave for its “full spectrum of better-for-you” choices, according to Danone CEO Emmanuel Faber, but we're pretty sure Stonyfield—a pioneer of the organic movement and a Certified B Corp—won't have any trouble finding its match. The company's mission is more profound than ever, as it recently created a new "mission director" position. "Stonyfield's mission has always been to change the world," Nichole Cirillo, who filled the position, said in a recent press release. "It's an inspiring time to join Stonyfield, as the company's work has drastically grown beyond its humble beginnings as a small farm school. With that said, the core mission has never changed. Becoming a B Corp marks the next stage in our commitment to our customers and the planet. It's a responsibility we're happy to shoulder as we work towards a collective good with the support of fellow B Corps, our employees and partners, and Stonyfield's fans."

We’re guessing the organic dairy heartthrob will be snatched up soon. But just in case, here’s the Craigslist post to pass this along to all of your single friends who care about the future of food. #DateStonyfield

Udderly Terrific First Date (Londonderry)

… My ideal partner would enjoy rolling up their jeans and taking long walks through cow pastures. I would also like my ideal partner to be socially involved—who doesn't like a good rally—right? Let's make picket signs and stir-things-up! 

I imagine our first date to be a picnic at one of my partner farms, we would eat yogurt and sprinkle it with different toppings like fresh nuts and fruit—can you say YUM?!? We would talk about changing the world through creating safer food for everyone including our planet—and we would make OMG GMO jokes all night long. We could even drink milk out of champagne glasses (cheers!). 

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