Lisa Marshall
Risky categories like weight loss, sexual health, and cognition also ripe with opportunity
Closing in on $39 billion, the supplement industry revealed a kind of resilience in 2015, but a resilience that is both unremarkable in the broad view and perhaps counterintuitive in the finer points.
Overall, NBJ estimates the market grew 5.9 percent to $38.8 billion in a year punctuated by a steady stream of negative headlines. That growth may seem a small uptick from the 5.1 percent in 2014, but, against the assumptions of many, the categories that took the most heat also showed the most growth.
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