How to build an enduring brand story

"The art of storytelling can be impactful and powerful." 

—Emma Andrews, Pineapple Collective

Part 1: "Welcome to your story"

Highlights:

• Seven elements involved in telling a great brand story.
• How to use a story arc to set the stage, build to a pivot point and find a resolution.

 

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Part 2: Gathering the ingredients 

Highlights:

• Seven themes, seven plots and how to define your characters. 
• How do you know what resonates with your target consumers? 

This session—On a Mission, Creating a Brand Story that Resonates—was recorded at Natural Products Expo West 2017. Click "download" below to access the presentation slides.