Brendan Brazier wrote the book on thriving. Seriously, his book, Thrive: The Vegan Nutritional Guide to Optimal Performance in Sports and Life, took the vegan lifestyle from the macram jungle into the mainstream. He followed that with a magazine he called Thrive and will launch a new magazine, Alive, next year. He was also a founder of Vega and could be considered a pioneer of the modern plant-based movement. NBJ talked to him about that and about thrive as the word of the moment and how the meaning has changed for him and for the world at large.
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