Anybody who walked the food aisles at Expo West knows that the premium jerky market is as competitive as it is hot. Hershey picking up Krave for more than $200 million may have something to do with that, but whatever the cause, newcomers have to quickly differentiate or die. Lawless Jerky founder Matt Tolnick left behind a law career to turn a hobby into an emerging brand with unique fl avors that include Vietnamese pho and Japanese curry. NBJ talked to him about the challenges and rewards in the dried meat market.
No comments:
Post a Comment