Monday, March 28, 2016

BioTerra combines traditional Chinese medicine with quirky, irreverent packaging to rapidly capture mass market

Lisa Polito
An award for Growth: Small Company

Sometimes, a picture is worth a thousand words. Better yet is when a picture is worth 2,000 retail outlets.

Such was the case for Sainthood USA’s BioTerra Herbs brand of condition-specific herbal formulas. The Southern California herb company with the tech startup attitude rode an innovative visual style at drag race speeds to a stellar retail presence that included shelf space in Walmart just months after launch.

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