Rethink your product offerings: growing your millennial basket size - Part II

Millennials are all about personality: yours, theirs, that Instagram celebrity they follow religiously, it doesn’t matter. This love affair with individuality means two things: they want to see what you’re all about (really) and they want the opportunity to be seen. These foodies want to add their own unique twist to the mix. How can the supplement industry give this generation what they’re looking for? It’s time to start thinking outside of the box.