Make any story shareable using these 3 simple steps

"We need to take that love of stories that we have and make our stories resonant, powerful and really really useful." 

—Rafael Mael, Maelstrom Marketing

Part 1: Why we tell stories

Highlights:

• Why we love to hear stories and why stories matter for retailers. 
• 3 reasons why most of the stories we are telling don't work. 

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Part 2: How to make a confusing story clear 

Highlights:

• The first reason why most stories don't work and how to overcome this problem.
• The power of keeping the message simple. 

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Part 3: How to make a boring story captivating

Highlights:

• The second reason why most stories don't work and how to overcome this problem. 
• How to sequence a story to make people care and want to know more.

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Part 4: How to make an irrelevant story click

Highlights:

• How do we overcome the challenge of a message that is irrelevant? 
• How to put together the three simple steps and transform your story. 

 

This session—Crafting a Shareable Story—was recored at Natural Products Expo East 2016.