Tuesday, February 28, 2017

Coding kale


Forward-thinking artists have conceptualized the idea of vertical farming for decades. In art books and theoretical architecture websites alike, renderings of futuristic societies integrate efficient farming into office and residential buildings. You’ve likely seen such interpretations—soaring glass glowing green with acres of verdant crops. They’re architectural wonders that optimize the space above the building’s footprint, making them especially suited for urban environments where arable land is limited.

Vertical farms of this capacity seem like the stuff of science fiction—and in many ways the self-sustaining glass megaliths are, as the The New York Times once put it, "more theoretical than practical so far." But a rising number of startups are launching vertical farms that grow crops in stacks to save space and energy, and to provide a truly local food option for people living in cities, regardless of the season. We’re not talking local as in 100 miles away—we’re talking the next borough or block over.

The New York City-based indoor farm Bowery, which grows a variety of lettuces, herbs and microgreens, hopes to better serve restaurants and retailers local, healthy produce that is reliably available the entire year. If you want fresh lettuce during a New York winter, chances are that it is harvested in Southern California or Mexico and shipped across the country, harboring a high carbon load due to transportation.

Bowery is different. "We grow in a completely controlled indoor environment and we used LED lights that mimic the spectrum of the sun. We are able to grow 365 days of the year independent of seasonality," says founder and CEO Irving Fain. The vertical farming operation also uses 95 percent less water than traditional farming and no pesticides. 

Bowery is first and foremost a food producer—celebrity chef Tom Colicchio is an investor and has featured the company’s unique crops like ultra-spicy mustard greens and wasabi arugula in his New York-based restaurants, ‘Wichcraft, Craft and Fowler & Wells. 

But Bowery is, in many ways, a tech startup. The company’s small staff includes agricultural scientists and engineers dedicated to data-driven farming to optimize yield, plant quality and taste. Proprietary software, called FarmOS, employs machine learning to calibrate the farm. Machine learning, for those who aren’t software engineers, is a way of programming a computer that provides the framework for making its own decisions. For example, Bowery’s software can learn what specific alchemy of nutrients, water and light can make plants either sweet or bitter, mild or spicy—a boon for professional chefs and home cooks alike—and understand these measurements for future harvests. You've likely experienced machine learning in your daily life without even knowing it, as the technique is often employed in digital ads that cater to your preferences or image recognition used on Facebook. 

"We’re a vertically integrated organization," says Fain. "We control the process from seed to store. We build the farms. We build the technology. We want to ensure that we grow the highest quality product possible." Bowery is funded like a startup, too: Fain and his team have raised $7.5 million in a seed round lead by First Round Capital.

It’s clear that Bowery’s farming model has potential to help alleviate food supply pressure. Global population is rising, and the world’s arable land may not be able to sustain the projected 9.7 billion people living by 2050.

Fain is quick to clarify that one solitary operation is not sufficient to move the dial on improving global food access and supply. While Bowery is currently focused on widening the farm’s reach in New York City and the tri-state area, engineers made their model scalable in order to eventually expand into other cities—a great benefit to Northern areas where growing crops year-round is impossible.

To be clear, Bowery is not the first vertical farming operation out there. Jackson, Wyoming, an isolated ski resort with an extremely narrow growing season, recently saw the construction of Vertical Harvest, a massive (and multi-million dollar) indoor farm housed in a former parking garage. Likewise, Kimball Musk, founder of the Boulder-based restaurant group, The Kitchen, spearheaded a Brooklyn-based urban farming accelerator called Square Roots designed to teach emerging farmers how to grow two acres worth of produce inside a shipping container.

Forward-thinking groups across the country like Bowery are embodying the value of alternative growing systems for a sustainable future.

Talking with Fain, and fresh off of reading The Martian (Crown, 2011), a novel (and also a movie) about an astronaut botanist stranded on Mars, I mentioned that Bowery’s operation could one day be employed in space travel.

"Actually," he said, "we have a couple of people on our team that have worked on NASA-funded projects."

Sophisticated indoor farming, it seems, is science fiction no more.

Vitamin vending machines are a thing


At least one vitamin shop owner believes vitamin vending machines are the wave of the future. Hari Shotham, managing director of Vitamin Warehouse in Melbourne, Australia, has installed 13 machines, reports the Australian Journal of Pharmacy.

The vending machines have built-in computer screens that allow "the purchase of over 1,000 products of Swisse, Blackmores, Nature’s Own, Healthy Care, Centrum, Herron, Cenovis and every other brand not previously possible in any current pharmacy health food store or supermarket retail outlet," Shotham told AJP. The refrigerated machines also sell soda and perfume.

The screens on the machines also let shoppers chat with over 4,000 Australian naturopaths while they consider their vitamin purchases. Based on a poll, most AJP readers (37 percent) thought vitamin vending machines that give the public unlimited and unsupervised access to vitamins are "a bad idea for public health."

"Vending machines selling vitamins really goes beyond the pale, it’s a step too far," Ken Harvey, MD, adjunct associate professor at Monash University and spokesperson for Friends of Science in Medicine, told the journal.

With his fleet of machines, Shotham remains a fan. He doesn’t need to staff them and is able to monitor them through his smart phone. Theft is not a worry, like it might be in regular retail, because of the machine’s built-in security.

"Surprisingly, the numbers are amazing," Shotham told The Age. "We haven’t even got a proper sign out." The retailer said he was inspired by the potential of vending machines when he was working in Hong Kong. He installed his machines in December.

A few years ago, Canteen, the largest vending machine company in the U.S., debuted a machine that sold only gluten-free, vegan, organic, allergen-free, kosher and locally-sourced products. But wait, there’s more! The machine, called 2bu, is Energy Star-rated and has motion sensor dimmers to conserve energy when shoppers aren’t browsing. Customers would also use an LCD screen to check out nutritional info about each product.

Shark Tank advice: It’s not about the money


Innovative, millennial, next-gen supplement company Ora Organic went on the ABC TV show Shark Tank last Friday night, turned down the offer from a shark and left with no investment dollars but happily concluded that they were the big winners.

That’s because, despite what you may think, Shark Tank is not about the money.

"We really did it for the exposure," said Shannon Holley, director of business development at Ora. "We have some fabulous investor partners already and more came since Shark Tank aired. Whether we got an offer from the sharks or not, we loved having the time in front of millions of Shark Tank viewers."

Ora Organic first exhibited at Natural Products Expo at Expo East last fall, where they won a coveted NEXTY award, befitting a company that is shifting the supplements paradigm by bringing the clean food movement to supplements. The company features mostly non-pill formats in either powders or sprays, with all-natural, organic when possible, non-GMO ingredients. The powders are all naturally flavored with sumptuous taste profiles, thanks to the vision and expertise of cofounder Ron Chang, a chef.

The company also has a distinctive brand identity, replete with compostable packaging that contains wildflower seeds, so you can throw the whole box in your garden and grow flowers.

Ora cofounders Wil Smelko and Chang played the 11-minute Shark Tank segment from a clear position of strength.They started with Chang conducting a flashy demonstration showing how many vitamins are actually synthetic, and how theirs are not. The demo closely mirrored the snarky brand video the company produced, which is up to 17,000 views on YouTube.

Then the negotiating got down to business. Ora was looking for a $375,000 investment for a 5 percent stake in the company. The sharks were impressed that the company had racked up $415,000 in sales over the first 10 months of its life. Yet one by one the sharks balked, except for Kevin Leary, who dug in.

“I like the fact you have sales,” O’Leary said. “I admire what you’re doing and I like your product.”

He countered with $375,000 for a 20 percent stake in the company.

After negotiating over the value of the company—Smelko dialed it back from $7.5 million to a $5 million company—O’Leary said he’d give the $375,000 for a 17 percent ownership stake in the company.

That was a bridge too far for the company, whose sales are now up to close to $750,000     .

“We think we have far too good of a product and have come too far in such a fast amount of time and the upside is huge,” said Smelko, “so we politely and respectfully decline your offer.”

Afterward, back stage, Smelko confidently asserted that O’Leary “is absolutely going to regret this decision and the offers that he made. He’s really not going to sleep well at night after he sees that we’re going to continue to make the progress that we have.”

Ora’s decision was also informed by what more than one advisor had told them before they went on the show, which was filmed in September. “Shark money is the most expensive money you will ever get,” said Holley.

Holley said the company is looking for investors who are more than just people with money. They’re looking for partners who can help the company in its mission. The company has since gotten into a number of independent natural stores, as well as on iHerb, and will be having conversations with Sprouts and Whole Foods Market.

“We don’t want somebody who wants to give us a hundred bucks and wants 200 bucks back,” said Holley. “We want someone who understands supplements and sustainable farming and organics and healthy food and nutrition. We want a mentor who can help us get where we want to go.”

The show was also good for the constructive criticism from another shark, Lori Greiner, who said the packaging of the brand was not bold enough to attract customers in the stores.

“I’m your customer. I’m into health, natural, organic, I’m so up on all these things,” said Greiner. “But this bottle, if I were to walk down the store aisle in Whole Foods, I feel like this is not going to work for you, because when you have a multivitamin, it’s so tiny where it says “Men’s plant-based multivitamin.” I have to be drawn to this bottle to pay attention to it, so I’m concerned about your marketing. Sorry, I’m out.”

Holley said the Ora team took that criticism to heart and tweaked the labeling. “What she said stuck with me. So we addressed it,” said Holley. “We made changes so it’s not so minimalist. It’s still neat and clean, not too much text there. The new labels give bulleted selling points for someone pulling it off the shelf.”

Ora Organic is also a finalist for the 2017 Expo West Nexty award competition under the Best Supplement Delivery Format category. 

You can see the company at Natural Products Expo West in the Marriott Hotel in the Hot Products Pavilion, booth number M618.

Natural Products Expo West Road Trip 2017: a pre-trip chat with "farm kid" activist Andrew Pittz


Nutrition Business Journal Editor Rick Polito and "farm kid" and agriculture advocate Andrew Pittz will be driving to Natural Products Expo West 2017 in Anaheim, visiting farms and interviewing industry leaders and politicians  to explore the connection between American agriculture and the dietary supplement and functional foods industries. Tune in to newhope.com for live video and updates from the road starting March 3, and get the details on what will be happening below.

The People

A sixth-generation farmer, Andrew Pittz built a network of aronia berry farms in Iowa and pioneered the berry as a functional food and supplement. Pittz has a vision of supplement companies and farmers working together to build a stronger supply chain and stronger economies in rural America.

Rick Polito is an award-winning journalist, New Hope Network content director and editor in chief of Nutrition Business Journal. A former nationally syndicated columnist, Polito believes the natural products industry is a community and has a role to play in creating positive change for the environment, for better health and for a more fair economy.

The route

Day 1: Boulder to Salt Lake City via Wyoming
Day 2: Salt Lake City to Reno, Nevada
Day 3: Reno to Modesto, California
Day 4: Modesto to San Luis Obispo, California
Day 5: San Luis Obispo to Anaheim
Day 6: Expo, bab

The car

A 2014 Ford Focus. License plate: TRIMTAB

The chemistry

Pittz has peformed improv comedy. Polito has peformed standup comedy. Pittz likes country music. Polito doesn’t. Pittz grew up on a farm. Polito grew up in air conditioning. Pittz texts. Polito emails. Pittz’s favorite movie is “Amazing Grace.” Polito’s favorite movie is “Lawrence of Arabia.” Pittz likes a good ale. Polito prefers porters. Pittz planted aronia berries in all 99 Iowa counties. Polito took his dog to a pet psychic seminar. Pittz’s favorite politicians are a pair of Iowa Toms: Senator Tom Harkin and Secretary of Agriculure Tom Vilsack. Polito’s favorite politician is Barack Obama. Pittz’s favorite Beatle is George Harrison because he was in the Traveling Wilbury’s with Bob Dylan. Polito thinks Ringo deserves more credit than he gets. Pittz’s goal at Expo West is to connect with the natural products industry community and enjoy relationship-building conversations. Polito’s goal at Expo West is to drink less than he did last year.

 

The conversation

Polito: A week from now, you and I are going to be driving from Boulder to Expo West in Anaheim. It's 2,000 miles of open highway, some it really boring. What were we thinking?
Pittz: It is a heck of a long drive, but what I think we hope to confirm is that the dietary supplements and functional foods industry is not only an engine for positive health and wellness outcomes, but it is also provides opportunity throughout the value chain, what I like to refer to as a values-added chain. What we need to learn is how can farms, how can rural communities, how can underserved communities benefit from supplying top-line ingredients, grown in the United States, and work with some of the greatest brands in the world, natural products industry brands, to do great things and increase the health and wellness outcomes for America. We have a lot to learn.

Polito: What do you think we can learn from the farmers we meet?
Pittz:  One, because I am a farmer, I love sharing best practices, love to hear that they have fertilizer programs that are organic that work. I would like to hear about their crop rotations and perennial plantings for soil health. I also hope to learn collaboration. What can we engage and how can we engage with people in the industry? Yes, we love our farm. Yes, we love our harvest and producing great product. But how do we connect with the greater industry? From the farms that we have on our itinerary, both big and small, we're going to be able to, hopefully, learn all those things. From field to finish, we should have a pretty good scope.

Polito: What do you think the farmers will learn from us?
Pittz:  One, they're going to learn that we're crazy, because no one in their right mind would do this. But, two, what I'm hoping is that they can see and learn from an organic farmer who has gone from the farmer's market—that's  where I started—and connected with the nutrition industry. I started at my farm and the farmer's market. Now I provide ingredients to all kinds of functional foods. My product's going to nutritional supplements. When I started to work with the dietary supplement industry and even the first time that I went to the United States Senate, I was a little bit, well, a little bit nervous. Maybe we need to improve upon our processes to get more comfortable with doing business in this realm. What I've learned is when you know that people genuinely care and have authenticity, which you do and which NBJ does and which New Hope does, we can have a genuine conversation with these farmers, some of whom might be inspired to ramp up their certifications to USDA certified organic, learn about good manufacturing practices, and what it takes to be able to provide and thrive in the functional food industry.

Polito: What could go wrong?
Pittz:  I don't know how much time you have to transcribe this. Let's just take it for what it is. It could turn into some Charlie Daniels song. I've got kind of longer hair. You're from Boulder. We might have to hightail it out of some of these places. Who knows what's going to happen? When we’re crossing some of these desert stretches, we could have a flat tire and you could be regaling me with some of your stories and I could forget even what we were doing. I mean, this could become a real situation. Also, I have Texas A&M license plate covers. I'm told that in three or four states in the country that's the kind of thing that can get you arrested. There's any number of things that could happen. But the universe willing, hopefully there'll be some sympathetic people along the way that will help us get to our final destination.

Polito: We are going to be conducting phone interviews as we drive. Who do you want to talk to?
Pittz: But in these phone interviews, I think it's going to be a great calibration to what we're seeing in person. But then when we're driving, we can internalize these conversations and kind of bounce them off other industry leaders. Whether they might be other farmers that we can talk to on the road, whether they're other companies that are producing dietary supplements, or whether they're luminaries of the industry such as Mark Blumenthal. This real-time information that we'll be receiving on the road in person. How do we collate that intellectually while we're driving? I hope that we can do that with those conversations.

Polito: What impact do you expect this trip to have?
Pittz:  What I think that needs to happen in our industry and what needs to happen in our country is that people need to say ‘We care.’ People need to feel like we are doing something positive. When you look at the peer research study that says 18 percent of Americans agree with the trajectory of our country, that's not good. We should reverse that trend. In improv comedy you ask yourself the question ‘Why here? Why now? Why am I in this scene? What does this scene represent?’ We have to double down and make that commitment to why here, why now. It's going to help all of us get better at what we do. Hopefully this will make me a better farmer and a better ingredient supplier to the dietary supplement industry. Hopefully this will inspire other farmers to engage in this exciting industry. Hopefully it will inspire other brands to have this sort of collaborative approach and sharing best practices in the industry and really inspire people to be proud of what we do and to make what we do better. I'm hoping it has a ripple effect throughout the entire industry.

Polito: Ok, why this trip? We could drive anywhere, but we’re driving across Wyoming in the winter.
Pittz: I know that Expo West is a great time of year, but it's a very stressful time of year for lots of companies and brands. People put a lot of effort into their new product launching. They put a lot of effort into their follow-up and sometimes, in that, we might lose just how much fun we are actually having. This trip, in addition to being able to glean lots of valuable information and share that with the industry, it also represents a certain amount of having fun with what we do, that we're proud of what we do, and what we do has meaning. Hopefully, we can be a little like, as I like to say, a trim tab, which is a tiny rudder on a bigger rudder that helps steer a ship or an airplane. Hopefully, we can help steer our industry to even a greater transparency and a greater authenticity and Expo is such a great connection for everybody.

Polito: Do we have to listen to country music?
Pittz:  Absolutely.

Polito: What are we going to argue about?
Pittz:  Oh, gosh. What are we going to argue about? One, we'll argue about our music. Rick, who's your favorite musician? Favorite, hands down.

Polito: I'll just say Jimi Hendrix off the top of my head.
Pittz:  I like Jimi Hendrix, but I'm a Bob Dylan guy. I imagine we'll argue over who had a greater contribution to musical history. Jimi Hendrix or Bob Dylan. That argument alone should take us through the state of Wyoming.

Polito: You're a farm kid. What do I need to know about talking to farmers?
Pittz:  I appreciate that question. I think as a farm kid, when you grow up on a farm, the land, it's another part of you. It's another member of your family. It's not just an occupation. When people are talking to farm folk, I think it's important to recognize that and respect that. I think that we take a lot of artistry to our work and are very proud of what we do. Maybe that doesn't always come through in conversation. I think it's very important to recognize and respect and appreciate the level of commitment farmers have to the land and the profession that they represent. But it’s not just the profession that they represent, but the profession that they live.

Polito: This road trip. Is it going to be more “Thelma and Louise” or “National Lampoon's Vacation?”
Pittz:  Probably Thelma and Louise.

Polito: Who gets to be Louise and who gets to Thelma?
Pittz:  We'll decide that on day one. That'll be the first argument. You know what? We'll discuss it on day one, but then we'll let Loren Israelsen be the official arbiter when we see him on day two. That'll be one of the topics that we'll have during our round table in Salt Lake City.

Polito: OK. Do you have any questions for me?
Pittz:  One. Why on Earth did you agree to do this? And, two. How on Earth did you convince New Hope to make this happen?
Polito: Andrew, it's all about you. It's about the chemistry. I think we're about to make history and New Hope wants to be along for the ride.
Pittz:   I love it. I'm looking forward to it and because I appreciate your answer and I appreciate you, we don’t really have to listen to country music.

Polito: Well, there will be some long stretches without any NPR, so be strong, Andrew.
Pittz:  I will.  

Monday, February 27, 2017

5@5: Hard times for Big Food | A unified voice for organic farmers

Unpacking Big Food's big dilemma

Many of Big Food's efforts to update their portfolios for consumers seeking fresher, better-for-you foods have yet to bear fruit. And as many companies face sales losses, they're trying to trim expenses and outline new priorities for growth. Some are also pursuing mergers. Here's a look at what one snack food CEO calls "one of the most volatile and uncertain [environments] that I've seen in my 35 years in the industry." Read more at Fortune...

 

New national group to provide organic farmers' voice unveiled at MOSES

The Organic Farmers Association is a new organization formed to serve as a "clear, unified voice" for organic farmers in Washington. It was launched in September in partnership with the Rodale Institute's Organic Farmers Association, and although organizations and supporters can join, only farmers will be able to vote on policies and other issues. Read more at La Crosse Tribune...

 

Idaho sugar industry plans a response to GMO critics

As some food manufacturers continue to phase out GMOs, sugar beet farmers, who have depended on genetically modified seeds, are left asking whether it's worth growing sugar beets at all. With the hope of countering some of the negative feelings around GMO products, Amalgamated Sugar is planning a $30 million-a-year media campaign about the science behind GMOs. Read more at Idaho Business Review...

 

Thistle launches meal kits to make nutritious baby food at home

The food delivery startup launched a new product—meal kits for parents who want to make their own baby food. The vacuum-sealed bags contain organic ingredients that parents open up, steam and puree, then add spices to their kids' liking. Read more at Tech Crunch...

 

5 things to know about Gwyneth Paltrow's new restaurant, 3 Green Hearts

The pop-up-turned-cafe opened in Manhattan, and another is on the way—meal delivery and selfie room and all. Read more at Eater New York...

Gluten-free, but full of arsenic?


The gluten won’t get you—but the toxic metals might. People who eat a gluten-free diet might be more likely to be exposed to toxic metals like arsenic and mercury due to the high amount of rice in their diet, according to new research published in the journal Epidemiology.

The number of people who are avoiding gluten even without a celiac disease diagnosis tripled between 2009 and 2014, according to a recent study led by researchers at Mayo Clinic. In 2015, one-quarter of Americans reported eating gluten-free, a 67 percent increase from 2013, according to a University of Illinois release about the new research.

Gluten-free products often use rice flour to substitute for wheat. Rice bioaccumulates toxic metals from fertilizers, soil and water. Looking for a link between gluten-free diets and biomarkers of toxic metals, Maria Argos, assistant professor of epidemiology in the UIC School of Public Health, and her colleagues looked at data from the National Health and Nutrition Examination Survey. They focused on 73 participants who ate a gluten-free diet, ranging in age from six to 80.

People who ate gluten-free had higher concentrations of arsenic in their urine, and mercury in their blood, than those who ate gluten—lots higher. The arsenic levels were almost twice as high for gluten-free people. Mercury levels were 70 percent higher.

Don’t go diving into a bag of pretzels (yet). More science is needed to explore the link. "These results indicate that there could be unintended consequences of eating a gluten-free diet," Argos said in the release. "But until we perform the studies to determine if there are corresponding health consequences that could be related to higher levels of exposure to arsenic and mercury by eating gluten-free, more research is needed before we can determine whether this diet poses a significant health risk." She said that regulations for food-based arsenic exposure, like those in Europe, might be something to consider.

Scientists discover more about omega’s asthma-fighting potential


Researchers have learned new info about how omega-3s work—and don’t work—to fight asthma.

According to the CDC, one in 13 people have asthma and the prevalence of the disease has been increasing since the early 1980s in all age, sex and racial groups. 

Previous studies have highlighted the power of PUFAs to reduce asthma symptoms. In one 2013 study, using omegas from New Zealand green-lipped mussels, researchers found that omegas improved lung function after an asthma attack by 59 percent as well as reducing airway inflammation and use of emergency medication. Prenatal exposure to fish oil reduced the risk of wheeze and asthma in children, according to another study published in the New England Journal of Medicine last December. 

In the new study, published in the Journal of Clinical Investigation—Insight, University of Rochester Medical Center scientists found that omega-3s can reduce the production of antibodies that cause allergic reactions and asthma symptoms in people with milder cases of asthma. They also found that in patients with severe asthma, the corticosteroids they take for their condition block the omegas from being helpful. The steroids can help control asthma symptoms, but do not cure the underlying disease.

Phipps and his team collected blood from patients at UR Medicine's Mary Parkes Asthma Center and isolated their B immune cells in the laboratory to explore the impact of pure omega-3-derived products on IgE, the antibodies that cause allergic and asthma symptoms and on other molecules that lead to the conditions. Most of the subjects were taking corticosteroids in either pill form or by inhaler, depending upon the severity of their asthma. The results showed that all responded to the omega-3 fatty acids to some degree, shown by a reduction in the levels of IgE antibodies. But unexpectedly, Phipps said in a release about the research, the cells from a small subset of patients who were taking oral steroids were less sensitive to the omega-3 treatment.

Sunday, February 26, 2017

On the road


Nutrition Business Journal Editor Rick Polito and "farm kid" and agriculture advocate Andrew Pittz will be driving to Natural Products Expo West 2017 in Anaheim, visiting farms and interviewing industry leaders from the road and exploring the connection between American agriculture and the dietary supplement and functional foods industries. Tune in to newhope.com for live video and updates from the road starting March 3, and get the details on what will be happening below.

The People

A sixth-generation farmer, Andrew Pittz built a network of aronia berry farms in Iowa and pioneered the berry as a functional food and supplement. Pittz has a vision of supplement companies and farmers working together to build a stronger supply chain and stronger economies in rural America.

Rick Polito is an award-winning journalist, New Hope Network content director and editor in chief of Nutrition Business Journal. A former nationally syndicated columnist, Polito believes the natural products industry is a community and has a role to play in creating positive change for the environment, for better health and for a more fair economy.

The route

Day 1: Boulder to Salt Lake City via Wyoming
Day 2: Salt Lake City to Reno, Nevada
Day 3: Reno to Modesto, California
Day 4: Modesto to San Luis Obispo, California
Day 5: San Luis Obispo to Anaheim
Day 6: Expo, bab

The car

A 2014 Ford Focus. License plate: TRIMTAB

The chemistry

Pittz has peformed improv comedy. Polito has peformed standup comedy. Pittz likes country music. Polito doesn’t. Pittz grew up on a farm. Polito grew up in air conditioning. Pittz texts. Polito emails. Pittz’s favorite movie is “Amazing Grace.” Polito’s favorite movie is “Lawrence of Arabia.” Pittz likes a good ale. Polito prefers porters. Pittz planted aronia berries in all 99 Iowa counties. Polito took his dog to a pet psychic seminar. Pittz’s favorite politician is Tom Harkin. Polito’s favorite politician is Barack Obama. Pittz’s favorite Beatle is George Harrison because he was in the Traveling Wilbury’s with Bob Dylan. Pittz’s goal at Expo West is to connect with the natural products industry community and enjoy relationship-building conversations. Polito’s goal at Expo West is to drink less than he did last year.

Polito: A week from now, you and I are going to be driving from Boulder to Expo West in Anaheim. It's 2,000 miles of open highway, some it really boring. What were we thinking?
Pittz: It is a heck of a long drive, but what I think we hope to confirm is that the dietary supplements and functional foods industry is not only an engine for positive health and wellness outcomes, but it is also provides opportunity throughout the value chain, what I like to refer to as a values-added chain. What we need to learn is how can farms, how can rural communities, how can underserved communities benefit from supplying top-line ingredients, grown in the United States, and work with some of the greatest brands in the world, natural products industry brands, to do great things and increase the health and wellness outcomes for America. We have a lot to learn.

Polito: What do you think we can learn from the farmers we meet?
Pittz:  One, because I am a farmer, I love sharing best practices, love to hear that they have fertilizer programs that are organic that work. I would like to hear about their soil rotations. I also hope to learn collaboration. What can we engage and how can we engage with people in the industry? Yes, we love our farm. Yes, we love our harvest and producing great product. But how do we connect with the greater industry? From the farms that we have on our itinerary, both big and small, we're going to be able to, hopefully, learn all those things. From field to finish, we should have a pretty good scope.

Polito: What do you think the farmers will learn from us?
Pittz:  One, they're going to learn that we're crazy, because no one in their right mind would do this. But, two, what I'm hoping is that they can see and learn from an organic farmer who has gone from the farmer's market—that's  where I started—and connected with the nutrition industry. I started at my farm and the farmer's market. Now I provide ingredients to all kinds of functional foods. My product's going to nutritional supplements. When I started to work with the dietary supplement industry and even the first time that I went the United States Senate, I was a little bit, well, a little bit nervous. Maybe we need to improve upon our processes to get more comfortable with doing business in this realm. What I've learned is when you know that people genuinely care and have authenticity, which you do and which NBJ does and which New Hope does, we can have a genuine conversation with these farmers, some of whom might be inspired to ramp up their certifications to USDA certified organic, learn about good manufacturing practices, and what it takes to be able to provide and thrive in the functional food industry.

Polito: What could go wrong?
Pittz:  I don't know how much time you have to transcribe this. Let's just take it for what it is. It could turn into some Charlie Daniels song. I've got kind of longer hair. You're from Boulder. We might have to hightail it out of some of these places. Who knows what's going to happen? When we’re crossing some of these desert stretches, we could have a flat tire and you could be regaling me with some of your stories and I could forget even what we were doing. I mean, this could become a real situation. Also, I have Texas A&M license plate covers. I'm told that in three or four states in the country that's the kind of thing that can get you arrested. There's any number of things that could happen. But the universe willing, hopefully there'll be some sympathetic people along the way that will help us get to our final destination.

Polito: We are going to be conducting phone interviews as we drive. Who do you want to talk to?
Pittz: But in these phone interviews, I think it's going to be a great calibration to what we're seeing in person. But then when we're driving, we can internalize these conversations and kind of bounce them off other industry leaders. Whether they might be other farmers that we can talk to on the road, whether they're other companies that are producing dietary supplements, or whether they're luminaries of the industry such as Mark Blumenthal. This real-time information that we'll be receiving on the road in person. How do we collate that intellectually while we're driving? I hope that we can do that with those conversations.

Polito: What impact do you expect this trip to have?
Pittz:  What I think that needs to happen in our industry and what needs to happen in our country is that people need to say ‘We care.’ People need to feel like we are doing something positive. When you look at the peer research study that says 18 percent of Americans agree with the trajectory of our country, that's not good. We should reverse that trend. In improv comedy you ask yourself the question ‘Why here? Why now? Why am I in this scene? What does this scene represent?’ We have to double down and make that commitment to why here, why now. It's going to help all of us get better at what we do. Hopefully this will make me a better farmer and a better ingredient supplier to the dietary supplement industry. Hopefully this will inspire other farmers to engage in this exciting industry. Hopefully it will inspire other brands to have this sort of collaborative approach and sharing best practices in the industry and really inspire people to be proud of what we do and to make what we do better. I'm hoping it has a ripple effect throughout the entire industry.

Polito: Ok, why this trip? We could drive anywhere, but we’re driving across Wyoming in the winter.
Pittz: I know that Expo West is a great time of year, but it's a very stressful time of year for lots of companies and brands. People put a lot of effort into their new product launching. They put a lot of effort into their follow-up and sometimes, in that, we might lose just how much fun we are actually having. This trip, in addition to being able to glean lots of valuable information and share that with the industry, it also represents a certain amount of having fun with what we do, that we're proud of what we do, and what we do has meaning. Hopefully, we can be a little like, as I like to say, a trim tab, which is a tiny rudder on a bigger rudder that helps steer a ship or an airplane. Hopefully, we can help steer our industry to even a greater transparency and a greater authenticity and Expo is such a great connection for everybody.

Polito: Do we have to listen to country music?
Pittz:  Absolutely.

Polito: What are we going to argue about?
Pittz:  Oh, gosh. What are we going to argue about? One, we'll argue about our music. Rick, who's your favorite musician? Favorite, hands down.

Polito: I'll just say Jimi Hendrix off the top of my head.
Pittz:  I like Jimi Hendrix, but I'm a Bob Dylan guy. I imagine we'll argue over who had a greater contribution to musical history. Jimi Hendrix or Bob Dylan. That argument alone should take us through the state of Wyoming.

Polito: You're a farm kid. What do I need to know about talking to farmers?
Pittz:  I appreciate that question. I think as a farm kid, when you grow up on a farm, the land, it's another part of you. It's another member of your family. It's not just an occupation. When people are talking to farm folk, I think it's important to recognize that and respect that. I think that we take a lot of artistry to our work and are very proud of what we do. Maybe that doesn't always come through in conversation. I think it's very important to recognize and respect and appreciate the level of commitment farmers have to the land and the profession that they represent. But it’s not just the profession that they represent, but the profession that they live.

Polito: This road trip. Is it going to be more “Thelma and Louise” or “National Lampoon's Vacation?”
Pittz:  Probably Thelma and Louise.

Polito: Who gets to be Louise and who gets to Thelma?
Pittz:  We'll decide that on day one. That'll be the first argument. You know what? We'll discuss it on day one, but then we'll let Loren Israelsen be the official arbiter when we see him on day two. That'll be one of the topics that we'll have during our round table in Salt Lake City.

Polito: OK. Do you have any questions for me?
Pittz:  One. Why on Earth did you agree to do this? And, two. How on Earth did you convince New Hope to make this happen?
Polito: Andrew, it's all about you. It's about the chemistry. I think we're about to make history and New Hope wants to be along for the ride.
Pittz:   I love it. I'm looking forward to it and because I appreciate your answer and I appreciate you, we don’t really have to listen to country music.

Polito: Well, there will be some long stretches without any NPR, so be strong, Andrew.
Pittz:  I will.  

Saturday, February 25, 2017

Don't be afraid of the Dark Issue


The Nutrition Business Journal’s mission is to lead the conversation on the future of supplements—even if it means leading the discussion into the darkness. That was the purpose of the first ever Dark Issue a year ago, and the conversation continues in a second edition. To purchase your copy, contact subscription services at 303-998-9536 or Info@NutritionBusiness.com

Read Rick Polito's Editor’s Letter from Dark Issue 2 here:

Bring a flashlight
When we published the first Dark Issue a year ago, we weren’t sure how our subscribers would react, but it took less than 24 hours for the congratulatory emails from readers to start coming in. It was called "refreshing and bracing." It was the buzz of Expo West 2016, and I was still getting pats on the back six months later at Expo East. It was the first time in my life I’d been called "a mover and shaker."

We started thinking about this year's Dark Issue almost immediately. It was a given.

It was also a little harder to put together. We’d hit the obvious issues and villains last year. This year we had to lean in a little closer to look for the stories you will read here.

I am not saying the industry reformed overnight. I am not saying there is a lack of challenges facing supplement makers.

I am saying it’s time to look past the broad brush wielded by the media and so many industry insiders. It's time to venture into the weeds and not just start pulling them but start seeing where the roots are connected and digging them out.

We do some of that in this issue. We look at sloppy science and what it means when the peer in "peer review" is a graduate student squeezing a glance at a study in between course assignments. We look at companies perhaps too eager to rush into the nano space. We look into the curious matter of kratom.

What we could do more of is take a harder look at ourselves. I was certainly one of the people patting myself on the back last year. I have said that the Dark Issue was the smartest thing NBJ has ever done. I made sure everybody I talked to heard about every one of the compliments the first Dark Issue received. I’ve also said I want NBJ to be the place where the conversation continues. I am not sure I have accomplished that. To stay engaged I need to be talking and listening to every CEO and staffer reading these words. Emails are good. Calls are better.

In short, we need to add voices to the conversation, and we all need to listen to what those voices are saying. I need guides on that safari into the weeds. We need those guides to help us trace the roots to the source. We all need that to happen. The Dark Issue isn’t about raging against the darkness. It’s about peering into it, exploring it.

Join us on that exploration. And bring a flashlight.

Can probiotics prevent Alzheimer’s?


Two tantalizing research studies published in the last two weeks raise the specter that brain-health conditions from Alzheimer’s and Parkinson’s to memory and stress may well be governed by bacteria in the gut.

The so-called gut-brain axis is only beginning to be researched. Preliminary new research reveals that mice with Alzheimer’s have a different composition of gut bacteria compared to mice without the disease. Is that difference a cause or consequence of the disease? Does it mean supplementing with probiotics could prevent the disease? We’re still a long way off from knowing the answer, just as we are still in early days of identifying specific probiotic strains that align with different health conditions.

Alzheimer’s disease is perhaps the most feared form of age-related cognitive decline. In a provocative new study on mice, researchers found a link between the microbial makeup of the gastrointestinal tract and the development of beta-amyloid plaque—seen as the driver in the development of Alzheimer’s. There is some gut microbial involvement in the development of beta-amyloid plaque, but what the exact connection might be will require lots of additional research.

Currently, there is no cure for Alzheimer’s, and what’s more—there is nothing that has yet been found to retard, halt or reverse beta-amyloid plaque accumulation in the brain. The plaque accumulates between the brain’s neurons, which destroys the synapses that are the contact points between nerve cells. With nerve cells unable to communicate, they die and with it the ability to store memories and process thoughts and emotions—Alzheimer’s.

In this preliminary mouse study, researchers observed that mice with Alzheimer’s have a different composition of gut bacteria compared to mice without the disease.

“Alzheimer’s is a preventable disease, and in the near future we will likely be able to give advice on what to eat to prevent it," researcher Frida Fak Hallenius, associate professor at Sweden’s Lund University Food for Health Science Centre, told the Huffington Post."The diet shapes the microbial community in the gut to a large extent, so dietary strategies will be important in prevention of Alzheimer’s."

Since 2014, the National Institute of Mental Health has funded seven pilot studies to examine the microbiome-gut-brain axis. In 2015, the U.S. Office of Naval Research announced a seven-year initiative to explore the connection between intestinal flora and brain function.

One of those studies, from 2015, found gut microflora is altered in people with Parkinson’s disease, which could hint that probiotics could influence the pathology of that cognitive disease. In a study published two weeks ago, researchers said it’s still too early to tell whether the change in bacterial makeup of the GI tract and Parkinson’s disease is a cause or an effect.

Later this year will herald the launch of a new, peer-reviewed journal, Brain and Gut. The goal is to explore the role of gut bacteria in such diverse areas as depression, cognitive function, dementia, inflammation, autoimmunity and even cancer.


Learn more about cognitive health at Natural Products Expo West.
What: Brain Games: The Latest Research and Product Opportunities in Cognitive Health
When: 1:45 p.m., Thursday, March 9
Where: Marriott Grand Salon F

5@5: Lawsuit leads to label changes for Naked Juice | From college student to food startup founder


PepsiCo to revise labels on Naked Juice drinks following lawsuit

"The seriousness with which Naked heard our concerns, and the good faith they brought to our negotiations, is delivering truly positive benefits for consumers," says Maia Kats, litigation director for the Center for Science in the Public Interest, which filed a class-action lawsuit against the PepsiCo subsidiary in October. In a settlement, Naked agreed to tweak its packaging to take the emphasis off veggies, which are not the primary ingredient in its juices. It will also make its disclosure of what's in the bottle more prominent and downplay its "no sugar added" claim. Read more at Consumerist...

 

Duke grad who grew up without healthy options starts food company

Rebecca Holmes grew up eating food from soup kitchens and from the McDonald's dollar menu. She went on to earn scholarships to attend Duke University, where she started to develop an interest in exercise and dieting. Two years ago, she founded Ello Raw, a budding food business that sells vegan dessert bites made with raw and organic ingredients. Read more at The News & Observer...

 

This Thai company makes food packaging out of bamboo to cut down on trash

Universal Biopack uses cassava and leftover bamboo from chopstick manufacturing to make biodegradable food packaging for restaurants and manufacturers. It's using technology from Bangkok University that took five years to develop, and hopes to replace many of the Styrofoam boxes and plastic bags that fill the landfill with its zero-waste packaging. Read more at CNN Money...

 

Supplement seller GNC perks up after interim CEO buys shares

After reaching record low levels on Thursday, struggling supplement maker GNC's stock jumped when interim CEO Robert Moran bought nearly 600,000 shares, which investors sometimes interpret as a positive sign. Read more at Reuters...

 

Cottage food industry may get boost from bill

A bill introduced in California last week would allow home cooks to sell hot, prepared foods directly to customers. Currently under California law, home cooks cannot sell certain kinds of baked goods, snacks and candies made in their home kitchens. Read more at San Francisco Chronicle...

Food matters that matter: A conversation with Matthew Dillon of Clif Bar


Food matters. Especially how it’s cultivated. It deeply impacts our natural resources and the health of people and their environment. Clif Bar, one of the nation’s leading organic food manufacturers and sponsor of the Natural Products Expo West 2017 Cultivating Organic conference track, recognizes this and strives to be a catalyst for change in creating a better food system for all. Organic is a bright spot in this system and what Clif Bar believes is at the root of a more just and sustainable food future.

We spoke briefly with Matthew Dillon, director of agricultural policy and programs, about why Clif Bar is sponsoring the Cultivating Organic track and why it is important for our industry to support a more robust organic supply chain.

What values set Clif Bar apart as a company? 

Matthew Dillon: For Clif Bar, the value proposition of organic is not about following trends in sales but rather following the road map that Gary Erickson, our founder, laid out in creating a Five Aspiration company that works to sustain planet, community, people, brands, and business. Being a family and employee-owned company, we have a bit more freedom to bring our aspirations to life in long-term strategies and day-to-day decisions. There aren’t many companies at our scale that have this orientation and the ability to activate it.
 
Why does Clif Bar feel inspired to sponsor the Cultivating Organic Conference Track at Expo West?

MD: Our success as a food company is predicated on the success of organic farmers in our supply chain. These are farmers in more than 30 countries who are making significant efforts to grow crops in a way that enhances biodiversity, improves soil health and minimizes health risks for farm workers. We want to do everything we can in the way of federal policy, business practices and agricultural research investments so that these farm communities are successful in organic for the long term. We think OTA and New Hope have put together a great track that touches on each of these. 

 Tell us more about Clif Bar’s commitment to endowing $10 million in organic agricultural research, and what value you see in that for food companies or consumers.

MD: We, as food companies and consumers, benefit from public education and research every single day—we just don’t see it on our spreadsheets or home accounting. For more than 150 years, our nation’s public agricultural schools have been educating new entrepreneurs, scientists and citizens as well as developing improved understanding of agronomic sciences. They’ve taken some major hits to funding, and we feel a responsibility to give back so the next generation of farmers, food companies and consumers can continue to thrive.

When it comes to organic, investments in organic research and education are essential for the organic sector to continue to grow and provide opportunities for farmers in the United States and increased access to organic food for families.

Clif Bar & Company is working with industry partners to create a legacy commitment to future generations of organic agricultural researchers, students, farmers, and families who eat organic food. We’ve recently announced the nation’s first endowed chair in organic plant breeding and are committed to working with other like-minded companies to endow a total of five chairs at public universities.

The endowed chairs are university positions permanently paid for with the revenue from endowment investment funds. These endowments ensure scientific research and training of graduate students in organic agriculture in perpetuity. It puts a stake in the ground that organic is not a fad, but here to stay.
 
How does Clif Bar support organic infrastructure and new/established organic farmers in the U.S.? If someone asked you how to get involved in support of organic agriculture, what would you tell them?

MD: I’d tell them there is no single solution. If you want to improve organic—farms, market stability, processing capacity, quality and efficiency—then you need to invest in the following areas (which gets to your first question on what Clif is doing):

· Talk to your farmers and farmers interested in producing for you and find out what they really need to be successful in the long run. There’s a lot of media talking about what farmers need, and they often talk to "experts," but what farmers need varies dramatically region to region, crop to crop, and by scale.

· Agricultural research, starting with plant breeding, is absolutely necessary to have continued improvement. Organic agriculture has room to improve on our sustainability and yields. There’s a time for companies to compete and a time to collaborate. When it comes to agricultural research, collaboration is key. We’re too small of a sector to run our own research programs.

· Look for opportunities to develop long-term contracts and relationships that bring stability to farmers, especially during transition from conventional to organic. We’ve done that with a 10-year agreement with our California fig farmers.

· Policy matters. Build your case for the value of organic and share it with state and federal representatives, no matter their political party. Go in with what you add in value, not negative attacks. The organic community has spent too much time, resources and political cache in fighting what we don’t like in conventional farming and food, and not enough energy on telling our value as a sector to policy makers.


Check out the Cultivating Organic track at Expo West 2017 to learn more. Upgrade your pass to a Super Pass today! 
 

This week: Hint enters new category with sunscreen spray | Kashi grows Certified Transitional portfolio


Endangered Species Chocolate announced the debut of its snacking line, which features five new products: Dark Chocolate Bark with Almonds and Peanuts, Dark Chocolate Bark with Salted Hazelnut Toffee, Dark Chocolate Bites with Caramel and Sea Salt, Dark Chocolate Bites with Sea Salt and Almonds, and Dark Chocolate Bites with 88% Cocoa. All varieties are Fairtrade International certified, Non-GMO Project verified, gluten-free and help fund wildlife protection programs. The new line will be available in Kroger and natural food stores in early March.

New to Emmy’s Organics’ line of certified organic, Non-GMO Project verified Coconut Cookies is a peanut butter flavored cookie. Available in two sizes, a 2 oz. three-pack and a 6 oz. nine-pack, the Peanut Butter Coconut Cookies join the Emmy’s lineup of six flavors.

Kashi introduced Chewy Nut Butter Bars, the second line of products in its growing Certified Transitional portfolio, which sources from farmers who are converting their land to organic. The gluten-free bars are made with real nut butters, whole grains and coconut oil, and come in four flavors: Almond Snickerdoodle, Chocolate Trail Mix, Salted Chocolate Chunk and Coconut Cashew Macaroon.

The new SPF 30 sunscreen mist from Hint uses avobenzone, octinoxate, octisalate and octocrylene for sun protection and also contains kiwi, aloe vera juice, passion flower, karanja oil and raspberry to moisturize skin. 

Tom's of Maine has changed the packaging on its beauty bars to remove the paperboard box and use 100 percent recycled paper. It's also adding three new body washes—Creamy Coconut, Lavender Tea Tree and Orange Blossom—and four new beauty bars—Creamy Coconut, Lavender Tea Tree, Orange Blossom and Morning Mint.

A fifth flavor of Verday Chlorophyll Water, Blueberry, has launched. The full line is now available through Statewide Beverage Company, direct store delivery, in Southern California.

Carlson Labs unveiled Maximum Omega 2000, a highly concentrated omega-3 supplement that provides 1,250 mg of EPA and 500 mg of DHA per serving. It is certified by the International Fish Oil Standards program.

New chewable Prebiotics XOS+GOS tablets from Jarrow Formulas are aimed at supporting the growth of beneficial bacteria, specifically Lactobacilli and Bifidobacteria, and make a great companion product for probiotic supplements.

Terrafertil Nature's Heart, the largest natural food brand in Latin America, acquired Essential Living Foods, a leading U.S. organic superfood brand. By acquiring the assets of Essential Living Foods, Terrafertil will enter the U.S. market for the first time, expanding upon the success of its business in Latin America and the U.K. The acquisition instantly brought Terrafertil an innovative line of premium superfood driven, organic, non-GMO, gluten free and vegan snack mixes, smoothie blends and supplements to its wide portfolio of natural food products.

Whole food-based vitamin company Rainbow Light announced the launch of Rainbow Light Vibrance, a line of non-GMO Project verified multivitamins specifically formulated with a foundation of organic fruits and vegetables to meet the unique health needs of millennials. To develop the formulation, the company invested in psychographic research, including a quantitative research study on millennials’ lifestyles.

Walden Farms, provider of calorie-free dressings, syrups, coffee creamer and sauces, has been acquired by Panos Holdings, a portfolio company of Hammond, Kennedy, Whitney & Co. that owns the Better than Milk, Mi-Del and Sesmark brands.

Anlit Ltd. will launch vegetarian, pectin-based turmeric gummies made with natural colorants and no preservatives or artificial colors.

Harvest Stone will introduce a new website and four new flavors at Natural Products Expo West: Sprouted Hummus in Roasted Garlic, Sprouted Hummus in Taste of Za’atar, Native Grains in Simply Olive Oil and Salt, and Native Grains in Peruvian Aji Amarillo.

At Natural Products Expo West, Crunchmaster will introduce a new logo, packaging, logo and website. It will also launch four new flavors: Multi-Seed Artisan Cheesy Garlic Bread, Multi-Seed Signature Buttermilk Ranch and Dill, Multi-Grain Applewood Smoked BBQ and seasonal flavor Pumpkin Harvest.

Friday, February 24, 2017

A retailer's guide to Natural Products Expo West 2017


Three thousand-plus exhibitors, 77,000 attendees and a jam-packed education schedule. It's almost time to gather in Anaheim for organic, non-GMO, health and doing business for good. Let Natural Foods Merchandiser help you find your way around with the tips below.

Frequently asked questions

Where do I need my badge at Natural Products Expo West?
To ease traffic going in and out of the exhibit halls, you need to present a badge and ID to enter the Anaheim Convention Center, not the show floor. Look for designated entry doors. Exhibitors and Super Pass holders have separate entrances. You will also need your badge to enter education sessions and on-site events. For badge pickup and registration locations, see the Expo West website.

I’m driving my car to the Anaheim Convention Center. Where is the best place to park?
It will be extremely congested near the convention center and parking will be limited this year because of construction and expanded on-campus activities. To avoid the chaos, we recommend parking for free at nearby Angel Stadium. Free shuttles are available throughout the day from the stadium to the Anaheim Convention Center and back. To take the shuttle from the Convention Center to Angel Stadium, load near Katella Avenue (by the Arena). Bonus: Avoid on-site registration lines by printing your badge at Angel Stadium after you’ve parked.

Can I register additional teammates in Anaheim?
Yes. Full-service registration will be available at the Hilton and education upgrades are available at the Marriott. While this service is available, Expo West organizers recommend registering staff before you arrive at the show to save time and avoid lines. If you do need to register someone on-site, don’t forget to bring valid business proof and identification (details at expowest.com).

How do I navigate the show floor?
The show floor is expansive, so it’s best to plan your route in advance. The Exhibitor List on the Expo West website is helpful, as are show maps available on-site. With all of the new exhibitors, though, you might need reading glasses to navigate by map. For ease, we recommend downloading the Natural Products Expo West/Engredea app for your phone or tablet. With the app, you can access the Exhibitor List, education schedule, events and a navigation tool, all while on the go. Get the app at m.expowest.com.

Is it hard to find places to eat while at Expo West?
There are restaurants nearby (think Cheesecake Factory, Anaheim Brewery, Joe’s Crabshack) but they fill up quickly. If you’re planning a dinner outing or team meal, call ahead and reserve space. If you need a quick bite to eat, the Hilton Food Court across from the convention center might satisfy your need. Pull up your favorite ride sharing app and get a ride to the Anaheim Packing House, 440 S. Anaheim Blvd. The food hall features several restaurants, bars, shopping and live entertainment. Downtown Disney makes for a nice walk or short ride, too.

I brought my children so we could go to amusement parks after the show. What options do I have for child care while I’m at the show?
Children 16 and younger are allowed to attend Natural Products Expo West, but they require a children’s badge and adult supervision. The cost for a badge is $25. If you need child care on-site, this is also available for $25 a day. To register, print badges or check children in to child care, go to the Hilton, Lower Level.

Registration and badge pickup lines have been difficult in the past. Will it be easier this year?
Yes! Lots of new registration areas have been added across the Expo West campus. Three examples are the Arena Box Office, the Hyatt Hotel and Angel Stadium. Additionally, keep an eye out for mobile registration carts. If badge pickup lines get busy, the mobile carts will roll that way to scan confirmation barcodes and print badges.

I love collecting product samples and bringing them home to try. How many am I allowed to take?
Attendees are limited to one sample bag per day. If you find that you’re getting too many samples to fit in one bag, encourage exhibitors to ship samples to you. This way, you don’t have to lug bags of food on the airplane and you’ll make sure to have the exhibitor’s contact information if you plan to place an order post-show. If you still have more than one bag at the end of the day, don’t worry. New Hope Network will donate the food to local food banks and charities, so it will go to a good cause.

What are Expo West essentials?
Water! Business cards. Expo West/Engredea app. Phone charger. Comfortable shoes. Snacks. NFM.

Is there anything new for Expo West 2017 I should know about?
The Hot Products show floors have expanded to include both the Hilton and Marriott this year. The exhibits will open a day before others and run March 10-12. If you see an “H” listed as a booth location, it means the exhibitor can be found in the Hilton; and “M” refers to the Marriott. The Super Pass is also returning. Even if you’ve already purchased a badge, you can log in to your registration account and upgrade your badge to get access to things like education sessions and a VIP Lounge with an electronics charging station.

Plan to's

Plan to stay organized at Expo West
If you’re looking for the best way to plan your expo schedule, then head over to your phone’s app store to download the official Natural Products Expo West app. If you’re an iPhone user, open up the app store and type "natural products expo" into the search bar located at the top of your screen. Second, click "get," then "install" and then type in your iTunes password to download the app. The next step is to open up the app. Once the app is opened, press "continue" to enable notifications, then “enable services” in order to get full use of the app. When that is done, sign in with your badge number and ZIP code (or use the app as a guest by pressing "continues as guest"). The Expo West app allows users to create their own schedule of events, view a map of Expo West, check out a list of exhibitors and so much more. If you’ve followed all the previously mentioned steps, you are all set to explore the app and create your ideal expo schedule.

Plan to get your groove on
Kat Myers and the Buzzards: A mix between rock and roll and the blues, Kat Myers and the Buzzards is a band right out of the classic rock archives. This performance on Thursday evening is sure to set the stage for a weekend full of good vibes. This trio uses its minimalistic setup to immerse fans in some feel-good music that is guaranteed to get you dancing. Be sure not to miss them on the Grand Plaza Main Stage on Thursday, March 9, from 6 to 8 p.m.

See-I: Washington, D.C., natives and brothers Zeebo and Rootz Steele have been sharing their influential reggae music with the world since the 1980s, and now they are bringing their talents to Expo West. Unwind with See-I Friday night, March 10, as the Southern California sun sets on a full day of Expo West. You can be sure that there will be lots of dancing and fun at this event on the Grand Plaza. Show your best moves from 6 to 8 p.m.

The Funky Meters: What started out as a friendly jam at the New Orleans Jazz and Heritage Festival in 1989 turned out to be the grounds for the formation of the band The Funky Meters. Their music can be described as a combination of funk, blues and dance grooves with a hint of rock and roll—a combination that’s sure to get you on your feet dancing the night away. Be sure not to miss The Funky Meters from 6 to 8 p.m. on Saturday, March 11, at the Grand Plaza Main Stage.

Plan to watch this
Climate Day at Expo West is sure to be jam-packed full of big thinking and tough conversations as thought leaders give keynotes about climate change, networking with other professionals concerned about climate change takes place and attendees take part in the climate awards ceremony.

Be sure, though, to stick around (or join in) as the day caps off with a film screening of Kiss the Ground. Two acclaimed documentary film production companies have partnered with the nonprofit Kiss the Ground to share the story of Earth’s foundation—soil. The film preview and question-and-answer session take place from 6:30 to 8 p.m. Wednesday, March, 8, in Marriott Ballroom E.

Plan to take time to breathe
Don’t stress out at Expo West—recharge and unwind with early morning yoga under the beautiful California sun. Held on the Grand Plaza Main Stage, you won’t want to miss out on this opportunity to stretch your muscles and clear your mind. Awake and find your bliss from 7:30 to 9 a.m. Thursday, Friday, Saturday and Sunday mornings (March 9, 10, 11 and 12).

Plan to sustain yourself
Sorry, samples will not sustain you for all of the networking, learning and product perusing you will do at Expo West. So to offer a little more sustenance on the Anaheim Convention Center campus (and the added bonus of being out under the California sun), The Park debuts this year in the Sheraton Parking lot behind the Hilton. Here you will find food trucks open from 8 a.m. to 6 p.m. Thursday through Saturday and from 8 a.m. to 4 p.m. Sunday. Natural brand trucks include: Nature’s Bakery, Nadamoo, Hippeas, Chefs Cut Jerky, Sundown Naturals and Vital Proteins.

Chobani, Vega, 4th and Heart, and Enjoy Life Foods will park alongside four Orange County-area food trucks to serve show attendees in the Grand Plaza. In the Convention Center, concession stands offer varied menus, including organic options, in the hall B/C breezeway and in halls A-D. Hours are 10 a.m. to 6 p.m. Friday and Saturday and 10 a.m. to 4 p.m. Sunday.

Across the plaza, the Hilton has a small food court including Sbarro, Baja Fresh Express, Just Grillin’ and Submarina. And both the Marriott and Hilton have Starbucks outlets with small grab-and-go offerings. Prepare for long lines.

Plan to focus on organic
Grow your organic offerings easily by strolling the Fresh Ideas Organic Marketplace. This single-afternoon event features solely organic products. Find unique exhibitors that will only appear at this event among others who will appear on show floors later. Join in under the big white tent next to the Marriott from 12:30 to 5:30 p.m. on Thursday, March 9.

5@5: Amy's expands in New York | Life-changing peanut butter


 

Amy's Kitchen expands to New York

The organic and frozen food company has started work on a $95 million, 369,000-square-foot manufacturing and distribution facility in rural New York state, about an hour and a half north of New York City. Goshen is an agricultural area with many acres of organic farmland. The new facility will employ some 700 people. This will be Amy's fourth manufacturing location; the others are in Santa Rosa, California; Pocatello, Idaho; and Medford, Oregon. Read more at North Bay Business Journal...

 

Eat this peanut butter, help save a child's life

A buy-one-give-one startup called Good Spread has made it its mission to fight malnutrition in developing countries. For each jar of peanut butter it sells, it donates a packet of ready-to-eat therapeutic food, originally developed by Doctors Without Borders, to a child in need. The packs, which comprise peanut butter, milk and vitamins, are given to children who can't get enough protein from their mother's milk. Boulder, Colorado-based Good Spread launched through a crowdfunding campaign in 2012 and is releasing new flavors through another crowdfunding campaign that's running through March. Read more at Co.Exist...

 

Toronto chefs look at how to make the most of food waste

Trashed and Wasted is a new event developed by a group of Toronto chefs, distillers and breweries to raise awareness of food waste and change the stigma that rescued food is garbage. Read more at The Star...

 

Natural products store grows roots in Cedar Valley

Krista Dolash started mixing up makeup out of natural ingredients in her kitchen, then founded Root in 2013 to start selling the products online. Now she has three stores in Iowa that sell organic, gluten-free and vegan cosmetics. Read more at Cedar Valley Business...

 

When big buys small

Facing backlash, two artisinal dairy makers in Northern California who were acquired by a Swiss dairy giant are speaking out in defense of their deals. Read more at New Food Economy...

Walk before you run: An interview with Benjamin Stern, the 17-year-old founder of Nohbo


Benjamin Stern created a mission-based company, took investor meetings in between high school classes and received funding from Mark Cuban of SharkTank, all by the age of 17. We sat down to speak with him about his experience balancing teenage life, investors and his innovative natural personal care company, Nohbo

Tell us where your journey as a young entrepreneur began.

Benjamin Stern: My entrepreneurship journey began years ago in middle school when I grew upset on how schools were using kids to sell coffee, cookies, wrapping paper, etc. with absolutely no financial return. I quickly realized how innocent young faces made the best neighborhood sales reps. From Bar Mitzvah money I saved, I bought coffee at a wholesale rate from a roaster in Seattle, and went around the neighborhood selling my high quality beans with a subscription format, and donating a piece of the proceeds to the Wounded Warriors Project. It was a lucrative first venture, but I realized that I needed a tangible idea to breach beyond the gates of the neighborhood and actually make a difference. 

Tell us a little more about Nohbo. How was the idea conceptualized?

BS: Nohbo is a really exciting twist on an age-old wasteful delivery system. We have figured out a way to eliminate the need for plastic bottles in personal care products such as shampoo, conditioner, body wash, or shaving cream, by creating a single-use, water soluble apparatus for them to dissolve 100 percent at the bather's fingertips in. Just take a shampoo ball, rub it in your hands under shower water, and out comes a lathery mix of shampoo. From there, just wash, rinse and repeat.

We believe whole-heartedly in business as a force for good. How is Nohbo contributing to this mission?

BS: Every year, shampoo plastic bottle waste fills nearly 1,200 football stadiums in the U.S. alone and each bottle can take up to a millennium to compost. This stems from the fact that four out of five people don’t consistently recycle any items from their bathroom. Nohbo’s mission as a business is to combat that waste with an alternative solution to disposing of these bottles, which benefits everyone from local suppliers and their employees, companies who have to spend less in carbon producing shipping and waste removal services, and the bather who now can find a way to live an eco-friendly lifestyle with ease.

What are the next steps for Nohbo in distribution?

BS: Nohbo is currently working with the top hotel distributors to create a line custom for them. This is a really exciting step, as it progresses the company and aligns it with an industry which has been quite destructive to the environment in the past, and finally I am proud to be able to offer an alternative to them.

What excites you about the future of Nohbo in the natural products industry and beyond?

BS: What excites me is the infinite possibilities the natural products sector has to offer. Just a few years ago, the industry was confined to age-old limitations, with very little innovation in the field. With new science and possibilities, and most importantly, consumer demand for cleaner, greener and healthier products, the sudden change has invigorated this space, and transformed it into something really special and exciting. This will serve as a catalyst for Nohbo to expand throughout the space.

This product is so innovative. Where did you start when thinking about creating a prototype/manufacturing/finding many of the resources that you would need to bring your vision to life?

BS: When I thought of Nohbo, the first thing that came to mind was finding a way to protect the idea, so I found family friends to help file initial provisional patents, and assist with other legal jargon. I was fortunate enough to be introduced to the Marbury Law Firm, which specializes in IP. They committed $20,000 in pro bono services to help progress Nohbo in its infancy. I got a job to help cover the costs of R&D, and found chemists through research on freelance ads, recommendations and lab contractors. It took a while to find the right person, but a bit of research can go a long way in scoping out potential partners!

What excites you about speaking at Expo West 2017 Natural Products Business School?

BS: I am really excited to see like-minded entrepreneurs gathering at the Natural Products Business School this year. Consumer goods are an extremely diverse field and to meet fellow entrepreneurs pursing this field helps inspire me to continue and expand on existing lines. I am eager to hear new ideas, innovations and products in this ever-changing field.


Join us at Expo West Natural Products Business School! See our full agenda and instructions on how to register here.  

 

Thursday, February 23, 2017

Q&A: How to close sales at the shelf


The tiny but mighty team of Nucleus Maximus helps clients understand where critical packaging decisions will lead them. Here, Founder Adam Spriggs gives us a preview of what he'll discuss at this year's Natural Products Expo West as he leads brands along the "Universal Shopping Journey" and helps diagnose if their packaging is inviting, or costing them sales at shelf.

How much of a role do you believe packaging plays in a brand’s success?

Adam Spriggs: Success in grocery hinges on so many factors, but everything an entrepreneur puts into their grocery business ultimately boils down to whether or not shoppers decide to buy their products at shelf—and packaging is there 24/7, 365 to influence the sale. Particularly for early-stage brands, there's nothing more pivotal and sustaining to their business than packaging that competes for and wins sales at shelf, day in and day out.  

What are the phases of the "shopper journey" you speak of—and at what point does packaging really come into play?

AS: There are three phases that are a part of every purchase decision that we study in the shopper journey.  

Packaging plays an immediate role in phase one, "winning the eye." When a shopper shows up to shelf and scans the category at a distance of 3 to 4 feet away—packaging's role is to create contrast that pulls the eye in. If it's not seen, it can't be sold.  

Phase two is what we call "winning the heart." As shoppers, once something catches our eye we make a snap judgement about whether or not we want to interact with it more. We move toward design that appeals to our aesthetic and emotional sensitivities. So the question for brands becomes: what art styles, themes and design cues should our package embrace to elicit an emotional attraction at shelf? 

Phase three is "winning the mind." At this stage, we're one-on-one with a shopper, and in a matter of seconds, they want to know what's for sale, how it fits into their lives and what the benefits of using the product are. In this rapid exchange, packaging has to master the art of efficient communication and appeal to the logical side of the buying process.

For a brand that is competing for attention in a crowded category, what’s the simplest way for it to create contrast on the shelf?

AS: The simplest way depends on the shelf environment; every category is different. The most common pathways we explore are through color differentiation, big iconic visuals that draw the eye in, a unique pack structure that breaks the mold, and white space that provides visual relief to a shopper overwhelmed with visual clutter. It's a case-by-case basis, but the question of how to create contrast should be at the starting point of every package design concept being built.


Catch Adam Spriggs at Natural Products Expo West.
What: Closing Sales at Shelf: A Package Design Discussion & Workshop
When: 10:15 a.m., March 13, 2017
Where: Marriott, Grand Salon G

Sprouts sees healthy sales growth in 2016, outlines plans for 2017


Sprouts Farmers Market is experiencing the "most challenging deflationary environment we've faced since 2009," according to CEO Amin Maredia, but the company still finished the fiscal year strong.

Net sales grew 14 percent on a 13-week basis in the fourth quarter to $986 million, while comparable store sales grew 0.7 percent. Diluted earnings per share were 12 cents, a decrease from 18 cents in the fourth quarter of 2015.

For the full year, Sprouts saw net sales of $4 billion, a 15 percent increase from 2015, with comparable store sales growth of 2.7 percent.

Maredia focused his fourth-quarter remarks on progress with strategic initiatives in product innovation, customer experience, infrastructure investments and investments in team members. The retailer’s private label line continues to account for more than 10 percent of sales and now comprises more than 2,100 items. In 2016, Sprouts also expanded the delis in 76 of its stores; 50 more will get expanded delis in 2017. It also continued efforts to digitally engage with customers via email, a mobile app and social media, and is "poised to accelerate personalization in 2017," according to Maredia.

Also on the docket for 2017 is expanding the Sprouts presence in the southeast by entering two new states, Florida and North Carolina, and opening 32 new stores total. For the next several years, Sprouts plans to open 30 stores each year. Maredia said the retailer expects continued high growth of its private label and will continue to work with Amazon Prime Now to bring delivery to new markets.

Chief Financial Officer Brad Lukow presented a "cautious outlook" for 2017, noting that Sprouts expects deflation in many of its fresh categories to continue through at least the first half of the year. Expected sales growth for 2017 is 12 percent to 13 percent, with comp sales growth of flat to 1 percent and EPS growth of 4 percent to 8 percent, he said.

"As it relates to margins, we will continue to make price investments as necessary to drive traffic and to maintain our competitive position," Lukow said.

Sprouts also announced a $250 million buyback of its own shares.